埃尔迈拉大学 Launches Program that Explores Media Studies

埃尔迈拉大学 is introducing a program that brings a professional focus to a broad set of liberal arts pursuits. 的 Media Studies, 通信, and Design program can be taken as a major or minor. Courses in the program focus on the production and analysis of different types of media, 从印刷到流媒体, 创业遗产, 社交媒体, 播客, 和更多的. Students will learn to analyze and engage with content, looking at how it was produced and distributed across multiple platforms. 的se techniques and skills are important to advertising, 广播, 平面设计, internal and external communications, 市场营销, 出版, 电信, 和更多的.

"Employers increasingly demand communications skills beyond writing and speaking," says Dr. Matt Seybold, Associate Professor of American Literature & Mark Twain Studies, who will serve as the major's founding director. "Our students will be prepared to deliver projects in many popular mediums of the present day. 但, 同样重要的是, they will understand how to evaluate the production, 分布, 消费, and reception of content, so that they can expand and adapt their skills to our rapidly changing media environment. Some of our incoming students will likely go on to design messaging in augmented reality or in the metaverse."

传媒研究, 通信, and Design program takes a cross-disciplinary approach and complements other fields of study including Art, Business Administration, 英语, 时尚营销, 时尚的商品, 历史, 医学人文, 社会学, 可持续性, 或女人的 & 性别研究.

"This program is rooted in 埃尔迈拉大学's broader commitment to flexibility and an interdisciplinary education,”西博尔德说。. "I expect many students will pair Media Studies with dual majors or minors. 通过这样做, they take advantage of both 埃尔迈拉大学's strong foundation in the liberal arts and develop professional skills which are in constant demand."